Most executives believe that. Many even believe better company culture equals better business performance. So why do so few executives understand how to act on those beliefs?

Most executives haven’t had the data to quantify how their investments in culture delivered a business return. Done poorly, culture risks becoming inauthentic rhetoric and creates misalignment between executives and employees

We combined our years of consulting and advisory experience with the leading quantitative analysis expertise of Oxford Economics to evaluate the role culture plays in driving business performance.

Healthy corporate culture = Stronger revenue growth